McDonald’s appointment of Omnicom to its advertising account is a significant first – both in terms of agency integration and the performance-based pay structure that incentivises achieving brand objectives above media buying rebates.
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Michelle Graham-Clare, marketing director for McDonald’s UK, said: "The McCaf work has always rung true with customers-people who just want a great coffee.
The agency has launched a new site called. The Eleven deal represents the organization’s first major advertising brand in the U.S. Doner recently won McDonald’s national field activation program.
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McDonald’s has awarded its entire advertising account to Omnicom. It beat out Publicis, parent company of Leo Burnett, for the account. The account is worth about $1 billion annually.
Omnicom has hired a new chief creative officer to lead We Are Unlimited, the agency dedicated to McDonald’s that opened in Chicago earlier this year.
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How McDonald’s Became The Leader In The fast food industry. McDonald’s became the leader in the fast food industry with their strong focus on customer service, response to competition, and use of marketing techniques early on in their development.
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McDonalds is widely recognized as being a leader in projecting its brand through marketing and advertising. While McDonalds uses many agencies for co-op advertising, Leo Burnett Worldwide is their biggest agency of record.
· The McDonald’s ad agency We Are Unlimited is broadening its focus beyond the burger behemoth, and OKRP looks to have benefited from the shift.
McDonald’s marketing boss on agency relationships, digital disruptors and fake views. 10 years since joining, Alistair Macrow is focused on making sure McDonald’s has a "customer strategy", whether in its marketing or approach to digital and tech.