• Why Google's Approach to Privacy is Wrong

    8 Jul

    Google Privacy Policy (Logo Redesign)

    Privacy Watchdogs in the UK, Germany and Italy have threatened to take legal action against Google due to the internet giant's privacy policy statement altered last year to unify data collection across its numerous online services. The Information Commissioner's Office (ICO), Britain's information rights authority, claims that the unified privacy policy is not clear for users of individual services.

    read more

  • Learn to Design Like a Google Pro

    5 Jul

    Google Design Principles

    Despite its commitment to focus on developing its online search services, Google Inc. is now more of a conglomerate, with its product range spanning from online applications and services to hardware consumer goods such as Chromebook and Google Glass. This article explains how Google has managed to maintain a consistent development of its brand identity across its entire product range and stay true to its beautifully minimalist, humble, and yet often quirky design style.

    read more

  • Apple Store Website Gets a Makeover

    29 May

    Apple Logo

    Apple Store has just unveiled its new homepage taking the design yet another step towards a cleaner, flatter look. The move betrays the company's overall shift in user interface (UI) design since John Ive took over as the boss of Apple's Human Interface.

    read more

  • How to Achieve Artistic Distance in Web Design

    18 May

    Artistic Distance in Web Design - Unity of Strength Five male human profiles, aligned, reducing with distance Artist Reginald Mount

    All creative endeavours require timely engagement and a level of personal intimacy, thus carrying the risk of developing an emotional and physical proximity between the artist and his work. Since artistic distance can have a fundamental impact on the efficiency and effectiveness of website design, in this article I propose four different methods that can help create “space” between the designer and his work. These include a “brain resetting” exercise, image rendering, constructive criticism, and for those willing to take things to a whole new level, meditation.

    read more

  • How Web Reality Killed the Cookie Law

    17 Apr

    Cookie behind broken glass

    When the UK’s Information Commissioner’s Office (ICO) announced the infamous Cookie Law in 2010, it was arguably the baldest attempt to regulate the Web that we have seen in recent years. Lately, the legislation has instead become a subject of universal ridicule and a startling epitome of bureaucratic impotence in the digital world. But why exactly was the Cookie Law such a horrendous idea? Does its failure mean that there is no need to be concerned about user privacy?

    read more

  • Negative Space in Website Design

    7 Mar

    Negative Space in Website Design

    Negative Space, also known by the Japanese term “mu”, is one of the most fundamental design concepts in visual arts. It is most commonly defined as the space around and between the subject (or subjects). This article explores ways to employ negative space in web design and expand our creativity to achieve a more balanced design flow.

    read more

  • Muddle Through Towards Better Web Design

    12 Feb

    Muddle Through Towards Better Web Design

    Since the arrival of Pope Benedict XIV at the Twitter scene, I’ve been wondering how many people who don’t know how to use the Internet are still out there in the Western world. But an even more intriguing question is this: how come so many people are proficient at using it? Have they been taught web browsing at school? Did they have to read “Internet For Dummies”?

    read more

  • Psychology of Colours in Web Design

    4 Feb

    Designers like to compare their job to defusing a bomb - if you choose the wrong colour you’re doomed. The reason why colour is so important is that it governs how much aesthetic, identity, and web usability value a particular design can create.

    read more

  • 5 most useful applications of the .htaccess file

    3 Dec

    Negative Space. Potography by Steve Krug

    The .htaccess file can be best understood as a per-directory server configuration file. It is stored in the server’s root folder (“.../htdocs”) or any of its subdirectories. The file contains directives (server commands), which apply to resources served out of the directory in which the file is stored, and allow users to override the server’s main configuration file.

    read more

  • Welcome to Our Blog

    6 Nov

    White Echo is a professional web design agency that specializes in the development of Drupal-powered websites. This Blog has been created to provide us with space to share our knowledge and expertise with the growing web design community. We hope to publish engaging articles that cover the many facets of our field including latest trends in design, developments in web technologies, opinions on coding standards, and many more.

    read more